![]() "So that is why the fourth album was untitled." Naturally, this created some confusion – and it infuriated Atlantic Records. "After all we had accomplished, the press was still calling us a hype," Page said. When it came time for number four, in November 1971, they stripped things down even further, refusing to print a single word anywhere on the record sleeve, not even their own names, apparently in hopes of causing confusion among the hated rock press. THE BACKSTORY: Their first three albums had simple, sensible titles: Led Zeppelin, II, III.
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