![]() ![]() And a principle - an important principle - of Dieter Rams’ design was sustainability, environmental sustainability. ![]() Wood: You’ve also written recently about how Jony Ives’ design is based on the style of German industrial designer Dieter Rams. That’s the kind of thing that most other companies would have said, “No, that’s a red line we won’t cross.” Apple crosses that line, and then everyone else follows. This idea that it was acceptable that you could get away with integrating the hard drive onto the main motherboard, where if you want to separate the computer from the data there’s no way to do it. Wiens: Absolutely, they drove the rest of the industry. And Apple, you could argue, drove the rest of the industry into this throwaway tech. Molly Wood: How much did these design choices influence the rest of the tech world? Phones used to have swappable batteries until the iPhone came along. So when the sexy, new features come out next year, you’re like, “My old one doesn’t work as well. But as a side effect that limited the lifespan - it made these things last shorter. decided intentionally that they were going to hide the complexity of the battery from us. Kyle Wiens: It’s this idea that should be so simple to use that you shouldn’t have to worry about how it works or what’s under the hood. The following is an edited transcript of their conversation. Especially when it comes to the environment, Wiens said sometimes simple isn’t better. Host Molly Wood spoke with Kyle Wiens, the founder of the electronics repair site iFixit, who wrote a blog post about Ive’s mixed legacy at Apple. As Apple gears up to announce new iPhones this fall, those who watch the company closely are wondering how its priorities might change now that Ive is gone. His influence led to products that were remarkable for their thinness and beauty, but they were notable for being hard to repair and for becoming less reliable over time. When longtime designer Jony Ive left Apple last month to form his own design company, a lot of people reflected on his time at the company. That’s usually either for status - or because the battery starts dying. Apple is known for beautiful, expensive products … that get replaced often.
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